SPONSORSHIP MARKETING WORKBOOK

SPONSORSHIP MARKETING WORKBOOK™

US $179.00

The Sponsorship Marketing Workbook™ contains powerful, timely, proven techniques and strategies, and includes usable templates. This workbook is a valuable step-by-step sponsorship resource that covers each necessary step in the sponsorship process. You will learn about the industry and be shown the processes for developing, implementing, and managing an effective sponsorship marketing program.

SponsorVision now extends to you the opportunity to acquire one of the most cost effective and all-inclusive sponsorship resources available.
The Sponsorship Marketing Workbook™ is an ongoing resource for as long as you are actively selling, securing, or pursuing the advantages of sponsorship.
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1. Preparing Your Organization For Sponsorship
2. Identifying Your Salable Assets
3. Pricing Your Salable Assets
4. Creating Sponsorship Levels And Categories
5. Identifying And Researching Prospective Sponsor Partners
6. Organizational Asset Inventory™ Worksheet
7. Sponsor Asset Inventory™ Worksheet
8. The Sponsorship Proposal Blueprint™
9. Obtaining Your Appointment With The Prospective Sponsor
10. Presenting Your Sponsorship Proposal
11. C.L.O.S.E.
12. Sponsor Follow-Up
13. Addendum - Sponsorship Glossary - Media Glossary
14. Sample Letters - Blank Worksheets

JUST SOME OF
WHAT’S BEING SAID…

“Professional, enhancing and revives your passion to take on new sponsorship challenges.”
-Kara S. Brouwer, National Sports Center for the Disabled

“Valuable tool for securing more funds in this day and age of shrinking government support.”
-Marcia S. Breiter, City of Miami

“Opened my eyes to the large amount of benefits we can offer to sponsors.” -Jodie Abendroth, Peter Lowe International

“Great book and I recommend it to anyone in many forms of business and show business.”
-Tim Patten, American Roller Derby League

“I have found the Workbook to be a very valuable resource tool.”
-Nancy Pavona, Virginia Beach Parks and Recreation

“A good combination of theory and practice.”
-Tim Lind Jensen, Promovator in Denmark

“Your information made complete sense and will be easy to implement.”
-Mark Dengler, Embarcadero YMCA

TABLE OF CONTENTS