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Effective Sponsorship Letters and Correspondence™ was produced with the intention of providing your corporation, organization, agency, foundation, event or venue with a comprehensive resource for developing sponsorship correspondence. Inside, you will discover the components and processes necessary to better understand what writing sponsorship letters and correspondence is about and how to to so effectively and persuasively.
Our unique approach provides you with a large sampling of sponsorship correspondence that incorporates a broad variety of sponsorship initiatives.
We are confident that these samples will provide you with the necessary information you will need to create your own winning sponsorship letters and correspondence.
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TABLE OF CONTENTS
1.
The Importance Of Effective Letters And Correspondence
2. Types Of Sponsorship Correspondence
3. Formats And Styles
4. Examples And Samples
Cover Letters
Solicitation Letters/Door Openers
Prospecting Letters/Lead Generators
Fundraising Letters/Appeals to Special Interests
Requests
Goodwill Letters
Inquiry Letters
Follow-Up Letters
Proposals and Quotations Customer Relations
Response to Proposal Rejections
Difficult Customer Letters
New Product/Service Announcements
Sales Management Letters
Referral
Letters
Flash Reports
Executive Summaries
Thank You Letters And Notes
5. Analysis
6. Addendum - Sponsorship Glossary - Media Glossary
JUST SOME OF
WHAT’S BEING SAID…
“A valuable resource as I continue on my sponsorship journey."
-Carol Wolfe, Tacoma Economic Development Department
“A good combination of theory and practice."
-Tim Lind Jensen, Promovator Denmark
“It looks great! I like the layout and the logical way you stated things."
-Sharon Sacks, Bridal Extravaganza
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